OUR STORY

Founded by sisters Georgia and Daisy, Lola Baia is a British luxury swimwear brand blending sexy nostalgia, sustainability, and timeless style. Inspired by the iconic glamour of the 1960s, our bikinis and signature swim skirts are designed for the modern Lola Baia girl — bold yet understated, effortlessly feminine, and the kind of woman who turns heads without trying. From beach days to sun-soaked escapes, Lola Baia creates unique designs you won’t find anywhere else — made to flatter, empower, and be treasured.

A Message from the founders

"Growing up, we always struggled to find bikinis that felt truly right — ones that were flattering, feminine, and made us feel genuinely confident. We wanted more than fast fashion, basic cuts, and one-wear, throwaway bikinis.

So we created Lola Baia — a sustainable swimwear brand inspired by vintage summers and unapologetic women, rooted in slow fashion and made to empower. Every piece is thoughtfully crafted in Portugal, in small batches, using recycled, eco-conscious fabrics and made to flatter, last, and turn heads. We create bikinis to be worn, loved, and remembered — not just for one summer, but for seasons to come.

This is our love letter to vintage summers, strong women, and unapologetic confidence".

Welcome to Lola Baia.

With love,
Georgia & Daisy
x x