When you think of effortless beauty, bold femininity, and timeless glamour, one name stands out - Brigitte Bardot. A true cultural icon, Bardot didn’t just change the face of fashion; she revolutionised the way women embraced their bodies and celebrated their individuality.

In the late 1950s, when bikinis were still considered controversial, Bardot boldly embraced the two-piece swimsuit, helping transform the bikini into a mainstream fashion staple, forever changing the way women viewed swimwear. Her fearless approach to body confidence and bold fashion is at the heart of Lola Baia’s sustainable swimwear designs. Much like Bardot, the Lola Baia woman is bold, independent, and effortlessly sexy. She embodies the carefree, luxurious spirit of a European summer, inspiring us to create swimwear that blends timeless elegance with modern sophistication.

Our collection channels Bardot’s legacy by offering luxury bikinis that celebrate natural beauty, individuality, and the confidence to stand out. At Lola Baia, we’re committed to creating sustainable and stylish swimwear that empowers women to feel beautiful, confident, and unapologetically themselves.