Sexy. Sustainable. Nostalgic.

Luxury British Swimwear, Designed to Flatter

New Arrivals

Lola Baia is a 60s-inspired sustainable swimwear brand rooted in slow fashion and designed for the modern muse. Founded by sisters. Made in Portugal. Crafted in small batches using eco-conscious fabrics. Each piece is made to flatter, last, and turn heads. It’s a love letter to vintage summers, bold women, and timeless style.

Discover the Story
From our Baia Babes
From our Baia Babes

So cute
"This new collection is insaneeee! So happy with my purchase, its so cute & flattering"

Libby
From our Baia Babes

my go-to bikini
"Found this bikini from a TikTok...wow i'm so glad i did! Such a cool set!"

Niamh
From our Baia Babes

My new favourite bikini
"I purchased the Cindy bikini in ivory and the quality is unreal! The design is so flattering and I love the charm, cant wait to wear it on holiday!"

Ellie J
From our Baia Babes

LOVE
"The fit of the cindy makes me feel amazing. I’ve already recommended Lola Baia to all my friends – I’m in love!"

Sienna
From our Baia Babes

The best swim
"Such amazing quality and so flattering!! The perfect pieces to wear for my summer holidays!"

Has
SHOP THE RIVIERA
SHOP THE BARDOT RUFFLES

SUSTAINABLY CREATED IN PORTUGAL

INSPIRED BY THE 60s

LIMITED EXCLUSIVE COLLECTIONS

SEXY. SUSTAINABLE. NOSTALGIC

Swim made from 100% sustainable fabrics.